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Why Amazon Dash Is a Threat to Brands (and How They Can Fight Back)

When Amazon’s wireless one-touch reordering device it calls “Dash” was announced three years ago, it received mixed reactions. Some considered it genius, others figured it would never take off, and then there were those who thought it was an April Fool’s joke. But since then, the Dash Button—which captures a replenishment order of a specific

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