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Product & Technology

It’s real: Data-Driven Product Authenticity with Machine Learning

One of our big goals at EVRYTHNG is to change the way supply chain integrity and product authenticity issues are tackled. Issues like counterfeit products, gray market imports and the production of  backdoor goods. Today most of these challenges are resolved using ‘material science’ techniques: putting ‘hard to copy’ tags on products. For example, tags

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Scanning anomalies
Product & Technology

All Scans are Normal, but Some are More Normal Than Others

A few weeks ago, we told you about the release of a number of machine learning tools in our products in particular for product authenticity. Our overall idea is to implement what we call Data Driven Product Authenticity; in short, we want to move from an industry fighting illicit products by using product tags that

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Product authenticity using machine learning
Product & Technology

Data-Driven Product Authenticity Using Machine Learning

The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine learning

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GS1 Blog Series: Using GDSN and EPCIS with EVRYTHNG

You’ve made it through to the final post in our blog series on GS1 identifiers and the EVRYTHNG platform… congratulations! (For a recap on what we covered so far, take a look at GS1 in a nutshell,  Why web-enable GS1 Identifiers  and  EVRYTHNG and SmartSearch.) In this post we’ll look at the “share” standards developed by GS1. Specifically

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Using Smart Product Personalization To Create Emotional Connection

In 2015, 90 percent of consumer products companies lost market share, and 62 percent suffered declining sales, much of it to agile, digitally native companies like Amazon, a company that has long been focused on using data to build personalized experiences and customer loyalty innovations (from Wish Lists to Prime shopping). The imperative for brands

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Your Competition Isn’t Who You Think It Is

Leaders in digital have excelled at creating exceptional customer experiences and meeting ever-rising consumer expectations. Historically, this has meant leveraging technology such as mobile, apps, social media, CRM and e-commerce, in addition to other digital channels. As we embark on the next phase of digital—led by the Internet of Things—there is a new and critical

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Digitized Products Change the Game for Brand Protection

Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and it’s

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As QR Codes Go Mainstream, Brands Must Not Miss Out

Amazon’s ability to personalize consumer marketing is more powerful than you might realize. Of course there are the prompts on product pages offering items similar to those you’ve browsed and bought. But that’s just the start. The site also uses social info, shopping history and big data to determine if you’ve just had a baby

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Rethinking Shopper Marketing with Smarter In-Store Displays

Anyone who’s ever created a marketing campaign with in-store displays knows that designing and placing branded units can be costly, and it’s imperative that every step of the process goes as smoothly as possible. But according to some estimates, between 40 and 80 percent of in-store displays are never activated, resulting in a huge potential

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How Data from Smart Products Drive Value Throughout the Lifecycle

The rise of Internet of Things technology presents a new opportunity for consumer product manufacturers to digitally-enable their physical products, making them trackable, interactive and “smart.” All everyday items, from t-shirts to boxes of cereal, can now be web-connected with a unique digital identity stored in the cloud. These smart products have the ability to

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