Customers & Use Cases

Ralph Lauren Leads the Digital Transformation of its Industry

Achieves business agility and customer experience innovation through full product digitization — Highlighted by the World Economic Forum for best practices   Last week Ralph Lauren revealed its partnership with EVRYTHNG. Working together, the global fashion and apparel leader is connecting its full product portfolio to the web — assigning each product item a unique

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New Smart Handbags from Rebecca Minkoff

HOME Since last week’s launch, the buzz surrounding Rebecca Minkoff’s new smart bags has been pretty phenomenal. Not just the coverage across the media (articles in Forbes, Women’s Wear Daily and a host of other publications) but the interest spurred among other apparel brands who are now also recognizing the massive potential of connected smart apparel

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When Products Talk, Brands Should Listen

HOME New Report: Companies Should Utilize Trove of Data from Digital Products to Connect Emotionally and Enhance Brand Loyalty and Sales NEW YORK (November 8, 2017) – A new line of smart handbags from Rebecca Minkoff which hit stores last week offering customers exclusive, new personalized experiences with the brand, is the latest in connected

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Rochambeau introduces The Thinking Cap smart product concept at International Woolmark Prize Final

HOME The next ‘born digital’ product collaboration with The New Stand,  Avery Dennison and EVRYTHNG New York and Paris, 23 January 2017 — New York fashion label and International Woolmark Prize Menswear finalist, Rochambeau, today announced the launch of The Thinking Cap (, a #BornDigital™ concept creation that helps make the wearer smarter wherever they

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Introducing The Rochambeau Bright Bmbr Smart Jacket

HOME We were super excited to announce our collaboration with fashion brand Rochambeau to produce limited edition smart digital jackets that come with one-of-a-kind personalized experiences at Decoded Fashion New York. Since then it’s just launched for sale on The Wired Store and at The New Stand stores in NYC and online.       Read a selection of the coverage

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HOME An exclusive run of connected jackets  combines personalized product, content, and retail experiences to demonstrate the potential of IoT-powered #BornDigital clothing LONDON, NEW YORK, AND SAN FRANCISCO:  (October 27, 2016) – Avery Dennison Retail Branding and Information Solutions (RBIS), a division of Fortune 500® packaging materials leader Avery Dennison, and IoT Smart Products Platform

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