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The Next Frontier in Digital Media Will Be Connected Products

HOME How Products Will Become Their Own Media Channels This article was first published in Ad Age on 7 November 2014. The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google’s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity (that’s more than

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Amazon Firefly and the future of connectable products

HOME The Amazon phone’s Firefly feature validates the market opportunity for digital consumer-product interaction. The feature we were most interested in coming out of the Amazon’s Fire phone launch a few weeks ago was Firefly. Providing real-world scanning functionality, Firefly enables users to visually search for images, text and product labels and barcodes – at

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