Ralph Lauren Leads the Digital Transformation of its Industry

Ralph Lauren Leads the Digital Transformation of its Industry

Achieves business agility and customer experience innovation through full product digitization -- Highlighted by the World Economic Forum for best practices

Last week Ralph Lauren revealed its partnership with EVRYTHNG. Working together, the global fashion and apparel leader is connecting its full product portfolio to the web — assigning each product item a unique Digital Product ID to generate real-time data intelligence throughout each product’s journey from manufacture to the end customer, and beyond. Beginning with the Polo brand, and involving hundreds of millions of individual products, the strategy — case studied by the World Economic Forum in a report published during the Global Futures Council meeting in Dubai last weekend — is proof of Ralph Lauren’s intent to Lead with Digital, and establishes a new competitive benchmark for the apparel industry.

 

Ralph Lauren’s Digital Transformation

Working with EVRYTHNG and our strategic partner Avery Dennison, Ralph Lauren is making every product item #borndigital with a unique Digital Product ID added as each item is made. A stitched-in label with a QR code specific to each item connects the garment with its Digital ID in the EVRYTHNG Product Cloud. The unique Digital IDs capture and apply information as each product moves through the supply chain, to the point of retail, and into the hands of the end customer. Consumers simply point their smartphone camera at the code on the label, authenticating the product, accessing information and engaging in digital services and experiences linked with the specific item. The experiences are dynamically tuned to their location, sales channel and other CRM or contextual information.

 

The scale, depth and ubiquity of Ralph Lauren’s product digitization strategy are ground breaking. By digitizing each item as its made in third-party production locations, Ralph Lauren is achieving unprecedented real-time visibility into its manufacturing operations. This creates better control of supply chain integrity, and provides the data intelligence needed to operate with more efficiency and agility. At the other end of each product’s journey, Ralph Lauren has a powerful channel for direct engagement with its end customers. The new Digital Product IDs allow Ralph Lauren to engage directly with customers with contextualized experiences and share product and brand information. What’s more Ralph Lauren now has the ability to gather real-time product data as each item travels through the global supply chain, to retail and into the hands of the customer, a critical step in a world where circularity in fashion is a goal.

 

Our role at EVRYTHNG is to:

  • provide Ralph Lauren with the global cloud platform to commission millions of Digital Product IDs as product items are made in partnership with labeling provider Avery Dennison,
  • gather and manage product data across the product life cycle, and
  • provide the tools to apply that data to facilitate Ralph Lauren’s operational objectives and to dynamically shape the end customer experience with each item.


An Industry In Need Of Digital

The global apparel market is expected to be worth $1.4 trillion by 2021 according to Ecomonitor International – a growth of 8.1% or over $100-billion from 2016. The US and China account for 42% of industry revenues, driven by purchasing power and scale, respectively. Yet despite the growth, the industry faces significant challenges with consumers demanding more transparency, changing sales channels and business models, counterfeit and parallel trade leaching incomes, and regulatory and consumer demands for sustainability that push toward more circularity in the supply chain and huge growth in the secondary market.

 

How to respond?  Like other consumer industries, the apparel industry has a fragmented supply chain with many brands relying on networks of production partners – predominantly in Southeast Asia and China – to produce their products. Effectiveness, integrity control and nimbleness in the supply chain depend on visibility of what’s being produced where and when.

 

Revenues lost to counterfeit across the clothing, textiles, footwear, handbags and watches markets amounts to $450 billion per annum according to Fashion Law, the lion’s share of a $1.2 dollar problem according to a 2018 OECD report. While gathering data intelligence to mitigate this problem, apparel brands also need to evolve their business models with faster cycles, more dynamic shipment, and shorter, faster runs to work with new sales channels. All of this requires a large scale mechanism to gather data from the point of manufacture.

 

At the same time, consumers are looking for new and authentic brand experiences and the convenience of on-demand services, while demanding transparency and sustainability. Where did an item come from?  What is it made of?  What are the credentials of its production?  The challenge: Even if a brand puts in the effort to do all the right things during sourcing and production — making that information accessible to the consumer hasn’t been easy — there is only so much space to communicate on a hangtag or a label after all.

 

Growth in the secondary market — the resale of used products and/or the rental of products to consumers enabling re-use — is growing massively and presenting new challenges. Most painfully illustrated by The RealReal’s recent problems with counterfeit products. It’s tough to manage brand integrity later in the product life cycle and until now, almost impossible for brands to play a key role after the point of initial purchase. Digital traceability provides a compelling opportunity, making it possible for each item to be tracked and authenticated at any point in its life cycle, thereby providing important tools for a robust secondary market and the creation of new business models that need to track products between multiple owners or users.

 

Finally, the apparel industry – which is the largest consumer of water outside of food production – has talked a great deal about circularity. The concept of recovering fabrics and materials for re-use in making new items is tremendously appealing. Yet it’s a vision that largely remains aspirational. A key reason is the difficulty in capturing source information. Unless recyclers can access information about the fabrics they are sorting they can’t economically separate materials to make circularity possible. A digital identity traveling with an item and carrying information about its composition can help to address this problem.


Data Across the Product Life Cycle

The World Economic Forum has case studied Ralph Lauren as an example of advanced manufacturing with its application of data sharing across the supply chain. As a recent McKinsey study identifies, the supply chain is fundamental to performance improvement. The fine grained data that can be generated through internet of things technologies, and the methodologies to share data across the supply chain, are market leading strategies highlighted by the World Economic Forum’s Centre for the Fourth Industrial Revolution.

 

The end-to-end digitization program implemented by Ralph Lauren provides a powerful example. Ralph Lauren’s Digital Product IDs linked to each product item enable data to be captured and shared as product items move from manufacture to distribution to retail and to the consumer. Operating as a ‘digital twin’ for the item in the cloud, the digital identity is accessible via the web and able to build an aggregated data set of the product’s journey. This methodology of data sharing creates visibility not previously possible, and with the application of adaptive analytics and machine learning, makes it possible to apply data in real-time for business efficiency and dynamic personalization.

 

Data about the product journey can be generated after the point of purchase as well, with consumers able to interact with products — on a consent basis — to authenticate products and access product information. This provides Ralph Lauren with a powerful means to ‘crowd source’ traceability information in the field, helping to authenticate products, identify gray marketed products, and gain real-time insights on retail trends and consumer behaviour.


Pointing the Way

It’s hugely exciting to be playing a central role in Ralph Lauren’s digital strategy. By putting an end-to-end product traceability and data generation capability in place, Ralph Lauren is creating an innovation platform based on the application of data-driven intelligence. While we can clearly point to specific applications like factory visibility and consumer engagement as immediate areas of value creation, it’s the ability to apply real-time knowledge to every area of Ralph Lauren’s operations and its customer experience that is the long-term opportunity Ralph Lauren has created for itself, and the reason brand owners across all consumer markets should pay attention.


Niall Murphy, CEO and Co-founder, EVRYTHNG

 

Press Contacts:
Susan Baldwin

EVRYTHNG
susan.baldwin@evrythng.com
+1 (509)939-1137

Supply Chain Transparency and Cryptocurrency Rewards with Every Drink

Almond

Supply Chain Transparency and Cryptocurrency Rewards with Every Drink

Almond has launched a new drink brand – “FACT” – digitized on the EVRYTHNG platform to meet consumer’s growing thirst for knowledge about the products they’re buying.

We’re really excited to tell you about FACT, a new healthy fruit-flavored drink, available in stores across the UK now.  Every FACT can tells the product’s unique story – where, when and how it was farmed, where and when it was packaged, and its journey to store. It even shares its carbon footprint, based upon the journey the ingredients and ultimately, the finished product, took to reach consumers’ hands. The story of FACT is best told directly by Almond founder, Oliver Bolton:

Consumers are changing. Brands need to change too.

By engaging with consumers directly at ‘point of consumption’, Almond can better understand their customers and see where and when their products are being consumed.  And at the same time, build deeper relationships with customers by building trust through product & supply chain transparency.

“When a brand offers complete transparency, 94% of consumers are likely to be loyal to that brand.”

Label Insight Transparency ROI Study

Almond’s Ecosystem

Almond has built its own ecosystem around the EVRYTHNG platform-as-a-service (PaaS), using our partner integrations and toolkits to create an offering that can be expanded to other brands in the future. FACT is the first brand and later this year What a Melon will be added.  Almond’s goal is to attract other B Corps wanting to offer transparency to consumers. (B Corp is a global movement of pioneering companies that are using their businesses as forces for good.)

How does it work?

  • Integrated with Crown Packaging to embed digital identities which are encoded in DataMatrix codes printed onto the ends of cans at point of manufacture.
  • Connected into the Almond.io blockchain ecosystem, linking an immutable ledger of product information and events with the unique digital identity of each can of FACT.
  • Uses EVRYTHNG’s mobile SDK to build the consumer app which can access product data and crypto-rewards.

Product Digitization is happening now

FACT’s launch is evidence of a shift in the way brands manufacture and take products to market. Product digitization — where every physical item becomes an interactive, trackable and intelligent asset — is at the heart of this change. Now any physical item – whether a can of drink, box of cereal, or handbag – can be connected to the web to start telling its story to consumers and to brands alike.

When 4 trillion products digitally come to life, things are going to get interesting!

Stay tuned… we’re just getting started.

Carrefour Tests Smart Recycling Powered by EVRYTHNG & recycl3R

Recycling

Carrefour Tests Smart Recycling Powered by EVRYTHNG & recycl3R

EVRYTHNG and recycl3R collaborate with Carrefour and The Circular Lab to pilot a new initiative leveraging Smart Products to improve recycling habits.

Logroño, 13th April.- A collaboration between EVRYTHNG, recycl3R, Carrefour, and The Circular Lab has developed a mobile application, Recicla Ya, that allows customers of Carrefour to scan products and receive information on how to properly recycle them. Customers are incentivized by a reward system to use the app and recycle their products.

The retailer has successfully launched the first trial of the project at the Circular Lab, the innovation center of Ecoembes, located in Logroño, Spain. During the pilot, 50 Carrefour customers had the opportunity to try the Recicla Ya app and give feedback.


Consumers in the supermarket area selecting products and going through the checkout process

In the pilot, consumers experienced shopping with a twist. They took a simulated visit to a Carrefour supermarket, selected some of their regular products, and went through the checkout process as usual.

The barcode on the receipt in this case had an enhanced use. By scanning it with the Recicla Ya app, the purchased products appear and are catalogued within the app. Consumers can then use the app to keep track of their products and get information on how to sort their waste, depending on the parts of the products and the corresponding recycling scheme in the area (plastic/metal, cardboard, glass or regular waste).


Consumers scanning their receipts and checking their products in the app

The app also geolocates the closest waste and recycling containers and displays information about the collection schedule. Additionally, street bins become “Smart Bins” by the use of Smart Tags deployed on the bins with QR Codes and NFC technology (this last one provided by our partner Thinfilm). Consumers can dispose of their garbage and use the Recicla Ya app to check and acknowledge which container they used.


Consumers interact with the SmartTags on the bins

All of the actions carried out by consumers in the application were virtually rewarded through a point system. As part of the pilot, we surveyed the consumers to test their reactions to the idea of being rewarded in different ways for improving their recycling habits. We’ll be sharing the results and technical aspects in an upcoming blog — stay tuned!

Next steps include deploying the system at scale in two cities in Spain — Logroño and Palma de Mallorca — in the following months.

EVRYTHNG’s Smart Products Platform provides the capabilities to execute and deploy such a system at scale, providing a digital identity to all the products from Carrefour and all the street bins deployed in the city. It also provides seamless integration with external data systems, such as the recycling information service developed by recycl3R and the NFC tagging technology provided by Thinfilm, contributing to the digital transformation of fast moving consumer goods — in this specific case with the aim of improving the recycling habits of consumers.

This initiative was carried out inside the TagItSmart project, a European Union’s Horizon 2020 research and innovation program under grant agreement No 688061. http://tagitsmart.eu/

New Smart Handbags from Rebecca Minkoff

New Smart Handbags from Rebecca Minkoff

Since last week’s launch, the buzz surrounding Rebecca Minkoff’s new smart bags has been pretty phenomenal. Not just the coverage across the media (articles in Forbes, Women’s Wear Daily and a host of other publications) but the interest spurred among other apparel brands who are now also recognizing the massive potential of connected smart apparel and accessories – made possible thanks to our #BornDigtal partnership with Avery Dennison.

What makes this significant for the industry is the scale. It’s way beyond the limited prototypes unveiled in market over the last couple of years.  This is mainstream stuff, with hundreds of thousands handbags given a unique digital identity at point of manufacture, and then sent out into the big wide digital world.

Adding Digital Value to Physical Products 

These days it takes more than just great products to stand out.  So Rebecca Minkoff – an industry leader in luxury handbags and accessories – wanted to add a new digital layer to their latest range and transform the way consumers engage with the brand.   The value exchange is clear: Consumers get personalized experiences after scanning their bag, and the brand acquire new, direct customer relationships.

How Does it Work?

Boosting Digital Emotional Intelligence

This also opens up the ability for Rebecca Minkoff to create a closer emotional connection with consumers too, as highlighted in a new academic report we released last week on “Digital Emotional Intelligence” (DEQ).  Led by Dr. Philip Powell from the University of Sheffield, the research found that real-time digital interactions with smart products are crucial in unlocking the power of personalization. Put simply, it means brands can get to know consumers better, amplifying and responding to their emotions. In turn consumers feel more connected to the brand and feel a greater affinity.

CRM Data and Insights

Thousands of consumers interacting with products via their smartphones is a super-effective and low-cost way to acquire new customer data for CRM initiatives.

It also generates a wealth of new insights into consumer patterns and behaviors, informing future production and marketing campaigns. With visibility across all retail channels, and even after the consumer leaves the store, Rebecca Minkoff can blend the physical and digital worlds in a way their competitors can’t.

And there’s plenty more to come.  Next year, the brand will be leveraging geo-targeting in the platform to incorporate additional partners within the lifestyle, wellness and beauty realms.  Making smart bags even smarter!

When Products Talk, Brands Should Listen

When Products Talk, Brands Should Listen

New Report: Companies Should Utilize Trove of Data from Digital Products to Connect Emotionally and Enhance Brand Loyalty and Sales

NEW YORK (November 8, 2017) – A new line of smart handbags from Rebecca Minkoff which hit stores last week offering customers exclusive, new personalized experiences with the brand, is the latest in connected consumer products to join the growing Internet of Things (IoT). And new research says the emotional “conversations” between such products and the consumers who buy them are conversations to which brands should pay attention.

Minkoff’s #ALWAYSON bags feature a code that, when scanned by a smartphone, will enable owners of the bags to receive exclusive offers, product recommendations, and video content from Rebecca Minkoff.

“We’ve always wanted to enrich our customers’ lives and deliver a brand experience that extends beyond the products themselves,” commented Uri Minkoff, co-founder and CEO, Rebecca Minkoff. “By bringing #AlwaysOn smart features to the bags, we’re opening doors to a world of amazing, hand-picked experiences we think our customers will love, while making it easier than ever for them to access special offers, recommendations, and other loyalty rewards.”

Through these smart products, Minkoff plans to acquire new, direct customer relationships and insights – especially important when products are sold through third-party retail channels. This will inform marketing and business decisions for the brand and drive #AlwaysOn consumer engagement. Minkoff’s 2018 smart product roadmap, leveraging EVRYTHNG’s IoT Smart Products cloud platform and Avery Dennison’s smart tag solution, includes using geo-targeting to reach additional partners within the lifestyle, wellness and beauty realm.

A University of Sheffield (U.K.) researcher has developed a framework whereby data from products like the #ALWAYSON bag can be used to help brands better understand, anticipate and respond to the emotions of customers, triggering greater consumer engagement and sales at a time when brand loyalty especially among millennial shoppers, is receding. The research was commissioned by EVRYTHNG, the market-leading Internet of Things Smart Products Platform and Avery Dennison, a global leader in apparel and footwear branding, labeling, RFID and digital solutions. Minkoff’s #ALWAYSON is built using Avery Dennison’s Janela™ solution and the EVRYTHNG Smart Products Platform.

Dr. Phillip Powell, research fellow at the Institute for Economic Analysis of Decision-Making (InstEAD) at the University of Sheffield and a chartered psychologist of the British Psychological Society, has identified a strategic framework in a report called Digital Emotional Intelligence (DEQ), introduced at a briefing this morning in New York.

Dr. Powell says brands should use real-time data from an exponentially growing number of digitally capable consumer products, and other connected sensors and sources, to interact with customers and better understand their emotions, associations, memories and moods, all toward encouraging and motivating consumer purchase and loyalty behaviors.

The need for brands to find new ways to harness the data from “connected” products couldn’t be more urgent. According to the report, 90 percent of consumer products companies lost market share in 2015 and 62 percent suffered declining sales, much of it to agile, digitally native companies. The need for a new communications paradigm comes as more than 800 billion digitally capable consumer products are expected to ship by 2020.

Dr. Powell believes businesses that are able to “mine rich, new seams of data to improve their knowledge of, and relationship with, customers will dominate.”

“Digital emotions,” according to the report, are physical emotions that are influenced or triggered by consumer interactions with smart products and digital technology. As noted in the research, a DEQ framework can help brands digitally sense and predict emotional responses and connect with consumers more empathetically.

The research follows Avery Dennison and EVRYTHNG’s partnership in #BornDigital™ clothing and footwear, giving more than 10 billion items a digital life and representing the world’s largest deployment of internet of things (IoT) products.

“At a time when the retail industry is in complete transformation, connected products with a unique digital identity are paving a way for brands to not only easily capture stock visibility, but also engage on an emotional level with their consumers. This is key to winning in the marketplace”  explained Bill Toney, vice president, Global RFID Market Development, Avery Dennison.

The report notes that employing a DEQ framework can lead to competitive advantage for brands at a time when increasing loyalty is critical– 67 percent of American millennials admit to having switched from one of their favorite brands in the last year.

“In today’s always-on world, brands that use digital technology to connect more emotionally, personally, and contextually with consumers, in the moment, will win,” said Andy Hobsbawm, co-founder and CMO, EVRYTHNG. “By connecting physical products and retail environments to the web, brands can unlock new flows of valuable real-time data to transform their customer relationships—not to mention their supply chains and revenue models,” he added.

The DEQ framework was discussed in detail at a breakfast briefing in New York at Avery Dennison’s Customer Design and Innovation Center (CDIC). It was moderated by Piers Fawkes, founder and editor-in-chief of PSFK, and included insights from panelists Uri Minkoff, president and CEO of Rebecca Minkoff; Bill Toney, vice president, Global RFID Market Development at Avery Dennison; Andy Hobsbawm, co-founder and CMO of EVRYTHNG; and Liz Bacelar, founder of Decoded Fashion and The Current.

To download the “Digital Emotional Intelligence” report, please visit evrythng.com/DEQ.

–ENDS–

About Rebecca Minkoff

With a vision of building a lifestyle brand for women like herself—whimsical, clever and passionate—Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.

About EVRYTHNG

EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web and managing real-time data to drive applications and analytics throughout the product lifecycle. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent identities in the cloud for their products. This enables brands to deliver digital services directly to end-users through their products, manage supply chains more effectively using real-time data, and operate smart products connected to the broader ecosystem of applications and services on the Web and in the enterprise. To find out more about how EVRYTHNG’s award-winning IoT platform delivers digital product lifecycle management, please visit evrythng.com and follow @EVRYTHNG.

About Avery Dennison Retail Branding and Information Solutions (RBIS)

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Boston, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 50 countries, across six continents. For more information, visit averydennison.com/RBIS and follow us on LinkedIn, Twitter and Instagram @AvyDenRBIS.

Contact

Andy Perrin, EVRYTHNG

e: press@evrythng.com

REBECCA MINKOFF PARTNERS WITH AVERY DENNISON AND EVRYTHNG, LAUNCHING THE FIRST EVER SMART BAG AT HER SS17 FASHION SHOW #ALWAYSON

REBECCA MINKOFF PARTNERS WITH AVERY DENNISON AND EVRYTHNG, LAUNCHING THE FIRST EVER SMART BAG AT HER SS17 FASHION SHOW #ALWAYSON

New York, NY, January 31st, 2017 – Rebecca Minkoff is thrilled to announce her partnership with Avery Dennison and EVRYTHNG. The launch will be celebrated at her third see now, buy now show on February 4th, 2017 at The Grove in Los Angeles. Ten limited edition #ALWAYSON Midnighter top handle handbags will be sold exclusively at the Rebecca Minkoff popup shop. Each smart bag will have a hangtag that, when scanned, will unlock a golden ticket to the SS17 show. By Summer 2017, all Rebecca Minkoff bags will be smart bags.

Each bag will have a code that unlocks exclusive offers and experiences with Rebecca Minkoff and will automatically qualify the customer for a loyalty program. It will also provide e-commerce services, private styling sessions with Rebecca, style recommendations, video content and an invitation to the following show. There will also be elite experiences to enjoy with lifestyle partners.

The technology embedded in a cloud-connected product will offer never before experiences for the truly tech-active millennial customer, as well as a new level of immediate satisfaction. This unrivalled design transforms a product from a stylish accessory into a tool — a live piece of personal technology.

“We know that all products in the future will have a digital life as part of the internet of things,” commented Uri Minkoff, co-founder and CEO, Rebecca Minkoff. “Rebecca Minkoff wants to be first in letting our customers access this new world of experiences, content and services digitally by interacting with our physical designs. Most fashion brands lose sight of their products and customers; this technology now allows us to directly connect with shoppers through our products after purchase. We’re incredibly excited by a born digital future, and you’ll be seeing it integrated across many more of our products later in the year.”

“Avery Dennison RBIS prides itself on working with leaders in the apparel industry worldwide, and we’re delighted to collaborate with Rebecca Minkoff as one of the leading and most innovative names in fashion,” said Deon Stander, vice president and general manager, Avery Dennison RBIS. “By implementing our Janela™ Smart Product Solutions powered by EVRYTHNG’s Smart Products Platform across product labels, Rebecca Minkoff enables its customers to unlock new experiences directly through their products, while the company benefits from consumer analytics that were previously unobtainable, helping to drive key business and marketing decisions.”

“The mass market future of #BornDigital™ apparel is happening right now,” said Niall Murphy, CEO and co-founder, EVRYTHNG. “Our partnership with Rebecca Minkoff and Avery Dennison across a full line of products is evidence of that. We’re delighted that such a forward-thinking and technically progressive brand shares our vision of how product intelligence in the cloud can power fashion and technology and bridge the physical and digital worlds, delivering some incredible experiences for the consumer and significant value from applications and analytics back to the business.”

ABOUT REBECCA MINKOFF

With a vision of building a lifestyle brand for women like herself — whimsical, clever and passionate — Rebecca Minkoff has found a unique niche among fashion-forward, modern women around the world. Today, the Rebecca Minkoff brand spans ready-to-wear, bags, footwear, jewelry, and tech accessories. Her unique vision for the brand is singularly focused on her ideal millennial girl, who experiences all of life’s exciting moments, with her confident, go-anywhere, do-anything attitude.

About EVRYTHNG

EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter product operations, please visit evrythng.com and follow @EVRYTHNG.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

About Avery Dennison Retail Branding and Information Solutions (RBIS)

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 50 countries, across six continents. For more information, visit averydennison.com/RBIS and follow us on LinkedIn, Twitter and Instagram @AvyDenRBIS.

Rochambeau introduces The Thinking Cap smart product concept at International Woolmark Prize Final

Rochambeau introduces The Thinking Cap smart product concept at International Woolmark Prize Final

The next ‘born digital’ product collaboration with The New Stand,  Avery Dennison and EVRYTHNG

New York and Paris, 23 January 2017 — New York fashion label and International Woolmark Prize Menswear finalist, Rochambeau, today announced the launch of The Thinking Cap (thinkingcap.nyc), a #BornDigital™ concept creation that helps make the wearer smarter wherever they go.

The Thinking Cap is the second product designed through Rochambeau’s continued collaboration with IoT Smart Products Platform pioneer EVRYTHNG, Fortune 500® leader in apparel branding solutions Avery Dennison Retail Branding and Information Solutions (RBIS) and hybrid retail/media company The New Stand. The New Stand is the idea group, media company and retail partner for Rochambeau garments powered by Avery Dennison’s branding technology and EVRYTHNG’s smart products platform.

Following the success of the BRIGHT BMBR smart jacket, The Thinking Cap concept is a hat that makes the wearer smarter and helps them experience the world around them in a more clever, and intellectually-stimulating way. The hats, which include merino wool materials, incorporate NFC and QR labels that will effortlessly display information from a series of content partners on a mobile web page when scanned. The experience is available on any smartphone with no app download required and is designed for major cultural centers and destination cities like New York, Paris, London and Tokyo.

A variety of relevant information, entertainment, and enlightening, fun experiences can be delivered ‘in the moment’ to the wearer based on the time of day and environment they find themselves in, such as:

‘Under the skin’ tours of a city

The Thinking Cap can connect wearers to beautifully-produced GPS audio-led walking tours that take them beneath the surface of some of the greatest cities in the world. Narrated by locals who know the city best, tours are infused with cinematic scoring and storytelling by some of the best writers and sound designers.

Soundtracks to your city

The Thinking Cap can plug wearers into pivotal, historical moments through the power of music, all based on where they are. Whether they’re walking through the South Bronx and get presented with iconic tracks from the likes of Grand Master Flash and DJ Kool Herc, or strolling through the streets of Tokyo to a song from resident artists Babymetal or Ryuichi Sakamoto.

Podcasts of city culture

the Thinking Cap can also deliver podcast content relevant to that city location to help wearers connect to the poets, singers, storytellers and comedians in their environment. To learn about the ideas of Charles Dickens’ London, the community zeitgeist of 19th century of impressionists in Paris, or the inspiration behind some of Akira Kurosawa’s greatest work – helping wearers dive into the culture surrounding them, regardless of whether they’re in their home city or somewhere new.

Smarter, contextual news updates

The Thinking Cap will help deliver curated snippets of fresh, contextually relevant news (“headlines for this location to make you smarter”) and information (“this day in history”) that wearers need to know to start their day, based on wherever they are in the world. The hat will pull the right content from partnering news outlets and serve it up at the right time and place.

Laurence Chandler, founder of Rochambeau, commented: “We’ve always taken inspiration from the environment around us and a city’s creative spirit. With The Thinking Cap we wanted to continue our collaboration with EVRYTHNG, Avery Dennison, and The New Stand, and our collective commitment to #BornDigital™ smart products, to create something truly unique – a hat that gathers the creative DNA of a place, be it Paris, New York, or wherever the wearer finds themselves, to deliver a stimulating experience for the mind.”

Lex Kendall, COO and co-founder at The New Stand, commented: “We’re incredibly excited about continuing the collaboration following the success of the BRIGHT BMBR jacket. The New Stand is a company that collaborates with great creatives and technology companies to develop ‘New’ ideas and products, and then bring them to market with our network of digital and physical platforms. The Thinking Cap concept demonstrates this perfectly for a new generation of people who increasingly value experiences over things, with a desire to uncover and explore something ‘off the beaten track’. The Thinking Cap helps to combine the physical and digital worlds like never before.”

Julie Vargas, Director of Digital Solutions at Avery Dennison, commented: “Avery Dennison prides itself on working with leaders in the apparel industry worldwide, and we’re excited to continue our collaboration with Rochambeau as one of the next generation of global fashion brands. Enabling concepts like The Thinking Cap, shows brands how smart labels with unique digital identities in the cloud can unlock valuable new experiences and marketing models for product owners, with fresh consumer-engagement opportunities and analytic insights for our retail brand customers.”

Andy Hobsbawm, CMO and co-founder at EVRYTHNG, commented: “Consumers have an overload of apps on their devices, hence we’re seeing the rise of new interfaces like wearables and voice. Part of the concept for The Thinking Cap is that products can now come with their own apps. A smarter product creates more interesting, more interactive, more characterful and more useful experiences on demand, curated just for us, without having to do all the work assembling them. We’re delighted to build on the success of the BRIGHT BMBR jacket and further demonstrate to brands how unique software identities in EVRYTHNG’s smart products cloud platform can give #BornDigital™ physical garments an interactive life on the Web.”

Rochambeau is showcasing The Thinking Cap as part of its collection for the International Woolmark Prize Menswear Final today held in Paris.

About EVRYTHNG

EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web, and managing real-time data to drive applications. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent online identities in the cloud for their products, deliver real-time interactive experiences and support services to consumers, and connect with the ecosystem of other applications and products in their digital lives. To find out more about how EVRYTHNG’s award-winning IoT cloud platform delivers better consumer-product experiences and smarter product operations, please visit evrythng.com and follow @EVRYTHNG.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

About Avery Dennison Retail Branding and Information Solutions (RBIS)

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 50 countries, across six continents. For more information, visit averydennison.com/RBIS and follow us on LinkedIn, Twitter and Instagram @AvyDenRBIS.

About Rochambeau

Beginning in 2009, longtime friends Laurence Chandler and Joshua Cooper saw an opportunity to fill a void in the menswear market and conceived Rochambeau. Merging professional experience with shared passions of art and design, Chandler and Cooper launched the label as an outlet for creative expression and artistic collaboration. Within just a few seasons, Rochambeau was recognized by the industry and has developed a passionate consumer following since its launch. After being named an Ecco Domani finalist in 2009 and taking part in W Hotels Fashion Next program, Rochambeau was invited to show seasonally at Milk studios in NYC under the MADE Fashion initiative. For their Spring and Fall 2016 collection Rochambeau was part of the launch CFDA’s Men’s Fashion Week. Currently Rochambeau is a Woolmark work Finalist and participating in the second round of the CFDA/Vogue Fashion Fund. From their of studios in TriBeCa, the designers have positioned Rochambeau as a brand rooted in the grit and mystery of New York City, while also offering a modern vision for today’s man. With global distribution Rochambeau is carried at high-end retailers, and has grown to over 35 doors globally. For more information, visit rochambeau.nyc or follow on Instagram @rochambeaunyc.

About The New Stand

At The New Stand, we’re on a mission to transform the old, irrelevant newsstand we walk past every day into a useful and inspiring place. Our convenient little shops and app refresh your routine with a thoughtful assortment of essentials, daily deals and content that aims to surprise and delight. All of it delivered with service, style, and modernity, because busy people on the go deserve to have the mundane turned into the magical. Please visit, www.thenewstand.com for further information.

Fortune 500® is a registered trademark of Time, Inc. Other third party trademarks and trade names are used herein and are the property of their respective owners.

Introducing The Rochambeau Bright Bmbr Smart Jacket

Introducing The Rochambeau Bright Bmbr Smart Jacket

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We were super excited to announce our collaboration with fashion brand Rochambeau to produce limited edition smart digital jackets that come with one-of-a-kind personalized experiences at Decoded Fashion New York.

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Since then it’s just launched for sale on The Wired Store and at The New Stand stores in NYC and online.

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Read a selection of the coverage this smart apparel product has garnered since launch:
Forbes    .    Quartz     .    Wired    .    WGSN    .    PSFK

WATCH THE MAKING OF VIDEO

This short video tells the back-story of Rochambeau’s fashion brand, and the creative and technical collaboration between Rochambeau, EVRYTHNG, Avery Dennison and retailers The New Stand.

 

THE STORY SO FAR

Earlier this year we launched a major global partnership with Fortune 500 packaging and materials giant Avery Dennison, using our IoT data management platform in the cloud in combination with Avery Dennison’s serialized smart tags and labels, to ‘switch on’ the apparel and footwear industry.

We introduced the concept of clothing that is #BornDigital. These are products manufactured with a digital software capability in the cloud that makes them more intelligent, more interactive, more characterful, and more valuable to companies and their customers.

So we were excited to announce a great example of the potential of #BornDigital to transform products and retail with the BRIGHT BMBR (https://brightbmbr.nyc) smart jacket.

SMART APPAREL #BORNDIGITAL

Each limited edition Rochambeau BRIGHT BMBR is made with an invisible layer of unique digital content and cultural experiences stitched into the fabric of the physical product. The left sleeve has a hidden zipper pocket that contains a pull out label containing an NFC chip and individually numbered QR code. Using a smartphone to connect with these smart tags instantly unlocks the exclusive experiences and gifts that come with the jacket.

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Designers Laurence Chandler and Joshua Cooper founded Rochambeau as an outlet for their creative expression and artistic collaboration. The BRIGHT BMBR smart jacket brings this to life by letting owners access a set of exclusive, curated experiences in dining, art, clubbing, retail and fashion that brings together the best of New York City’s vibrant creativity and culture.

The list of experiences that wearers of the BRIGHT BMBR can unlock includes:

NEXT-GENERATION RETAIL

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Each BRIGHT BMBR also lets the wearer collect gifts by scanning the jacket within 500 yards of any of three outlets in New York run by the brand reinventing urban retail: The New Stand. As highly innovative and experiential stores that blend physical and digital products, brands, content, and commerce, it’s the perfect choice as exclusive retail partner for the BRIGHT BMBR.

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Because each jacket is a one-off, there’s also a signed, individually numbered piece of physical artwork inspired by the garment design from artist Cody Gunningham waiting for you to digitally claim. And you can also watch a video clip of your individual piece being designed and made.

To round it all off, as the Fall/Winter season draws to a close, the BRIGHT BMBR smart jackets deliver a digital pass to Rochambeau’s 2017 New York Fashion Week runway show, where the wearer can experience the brand’s   new Spring/Summer collection live.

A PLATFORM FOR PRODUCT INTELLIGENCE

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Modern brands need intelligent data platforms to personalize the experience of buying and owning their smart products. As Under Armour’s CEO Kevin Plank put it: “Our belief is data is the new oil. You think it’s a coincidence Google or Amazon is who you’d bet on? 40% of their revenue is attributed to purchase history… The companies who will win are those using math.”

The serialized tags in each #BornDigital garment connect to EVRYTHNG’s intelligent, software brain in the cloud. This lets brands turn their products into an owned digital media platform for direct consumer relationships and valuable new insights, as well as smarter product operations.

For consumers, the Rochambeau BRIGHT BMBR means effortlessly elegant digital experiences and personalized content that come with every physical product.

In short: when you wear a Rochambeau smart jacket, the real world just got better.

See more info about the project here: http://brightbmbr.nyc