iBeacons: Location, Location, Location

HOME In a recent interview for an upcoming Retail Paper we were asked to give our opinion on the future of location-based services, especially looking at the influence of new technologies such as Bluetooth Low Energy. What could be the most valuable feature of location for retailers in 2014? iBeacons will probably be one of

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Apple’s iBeacons, should NFC care?

HOME Last Friday, we were commenting for the Financial Times on Apple’s announcement of Bluetooth Low Energy support in the form of iBeacons. An announcement that might well start a little revolution, not so much because Apple invented it (in fact they did not…) but because iOS support of any protocol that more of less

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