marketing

The Age Of The Entrepreneurial CMO

HOME Last week EVRYTHNG attended and spoke at The Economist’s CMO conference in New York. The theme was marketing with a start-up mindset – lean and agile, with an appetite for cutting edge technologies and innovation that can be scaled up fast when it works. It was a high quality, exclusive and intimate affair of

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Marketing and the Internet of Things

HOME One of the key drivers to make the Internet of Things a part of our personal and professional lives will be making the products we interact with every day smart. This means that marketers and the brands they represent have a key role to play. With that in mind, we invited representatives from brands

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