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One of our big goals at EVRYTHNG is to change the way supply chain integrity and product authenticity issues are tackled. Issues like counterfeit products, gray market imports and the production of backdoor goods. Today most of these challenges are resolved using ‘material science’ techniques: putting ‘hard to copy’ tags on products. For example, tags
A few weeks ago, we told you about the release of a number of machine learning tools in our products in particular for product authenticity. Our overall idea is to implement what we call Data Driven Product Authenticity; in short, we want to move from an industry fighting illicit products by using product tags that
The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine learning