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Infographic: Today’s products are being #BornDigital. Are yours?

HOME Everyday items such as a bottle of wine, a T-shirt or a box of cereal can be enhanced with web connectivity and a digital identity, making them smart, trackable and interactive. Digitized products create new data streams at every point along the supply chain from manufacturing to post-purchase customer experiences. The rise of smart

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Partner & Ecosystem

GS1 Digital Link 1.1: Helping Brands Maximize the Power of Real-time Product Data for Direct-to-Consumer Engagement

Product Digitization and the Release of GS1 Digital Link 1.1 Signals a New Era for the Consumer Products Industry   A new digital ecosystem is transforming the way consumer product brands and their customers interact. At the heart of this ecosystem is the newly released GS1 Digital Link 1.1 global standard that upgrades the ubiquitous

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Partner & Ecosystem

Wiliot and EVRYTHNG Bring Battery-free, Low-cost IoT Tags to All Products

We are very excited to announce a new partnership with Wiliot. Wiliot is one of the most groundbreaking technologies I’ve seen in recent years in the area of smart products. Wiliot has created a battery-free Bluetooth chip that harvests ambient energy in place of batteries. The innovative technology recycles the radio waves around us to

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Product & Technology

It’s real: Data-Driven Product Authenticity with Machine Learning

One of our big goals at EVRYTHNG is to change the way supply chain integrity and product authenticity issues are tackled. Issues like counterfeit products, gray market imports and the production of  backdoor goods. Today most of these challenges are resolved using ‘material science’ techniques: putting ‘hard to copy’ tags on products. For example, tags

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EVRYTHNG SmartLabel DL
Product & Technology

EVRYTHNG SmartLabel® DL Unleashes the Full Power of Mass-Scale Product Digitization

We’re excited to share that earlier this month, we announced the availability of our new SmartLabel solution—allowing consumer product brands to unleash the full power of mass-scale product digitization with GS1 Digital Link and EVRYTHNG digital identities. More than 826 brands that are either already delivering SmartLabel® compliant transparency—or soon will be—can immediately benefit from

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Smartlabel and EVRYTHNG
Product & Technology

Looking Ahead to a Year of Convergence for the Consumer Products Industry

Meeting the divergent needs of GenZ and GenX is challenging the consumer products industry. Responding to the challenge will require a strategy that enables diverse consumer needs to be met on a converged and common product platform. This, we contend, is a defining driving force for 2019 and beyond. GenZ consumers are making values-based purchasing

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Scanthng by EVRYTHNG
Product & Technology

EVRYTHNG’s New Mobile Web Scanning Toolkit

Frictionless Scanning of Products from the Web Consumers scan products these days for any number of reasons—to access product contents and provenance, claim rewards and special offers, or get some kind of brand experience. This engagement with the physical product is enabled by a simple smartphone scan of an on-pack trigger such as a QR

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Product authenticity using machine learning
Product & Technology

Data-Driven Product Authenticity Using Machine Learning

The problem of counterfeit goods in the consumer products industry continues to grow unchecked, with 2018 bringing revenue losses of $1.2 trillion*. It is abundantly clear that current anti-counterfeit measures aren’t able to address this hugely damaging trend. At EVRYTHNG we’ve been busy developing a brand protection solution which harnesses the power of machine learning

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Recycling
Product & Technology

Smart Recycling Propels Consumer Goods Industry into the Circular Economy

Recycling. We all know it’s important but the reality is — it isn’t always easy. And when things aren’t easy for busy consumers on-the-go, even the best intentions get lost in the rush. After all, time is precious. With this in mind EVRYTHNG has prioritized initiatives in support of a more sustainable future including, recycling.

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Evrythng amplify dashboard
Product & Technology

GS1 Digital Link Tools

Since its launch a month ago, we have seen quite a bit of interest around the new GS1 Digital Link standard: the standard connecting all things to the Web! However, standards are always complex beasts and grasping their full powers requires reading lengthy documents. To help the community understand the powers of the Digital Link,

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