Product tags and codes

Product & Technology

How Environment-Sensitive, Web-Enabled Tags can Improve Supply-Chain Visibility

As part of our contribution to the EU-funded research project, TagitSmart, the EVRYTHNG Labs team have been working on environment-sensitive product tags connected to the Internet of Things. That is: low-cost tags that can record data about the environment they are deployed in. TagItSmart & Environment-sensitive, web-enabled tags TagitSmart is an EU-funded IoT initiative that’s

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Product & Technology

The Iconic Barcode to Become Internet-Ready

EVRYTHNG announce a QuickStart Online Tool for brands to connect consumer products to the Web with the standard GS1 identifier codes used in every barcode, enabling mass scale direct-to-consumer smartphone interaction and supporting an industry-wide initiative to web-enable trillions of barcoded products Friday 2nd March 2018, London & New York — EVRYTHNG, the leading digital

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Now Things Get Interesting: The Ubiquitous Barcode Gets Internet-connected
Product & Technology

Now Things Get Interesting: The Ubiquitous Barcode Gets Internet-connected

EVRYTHNG’s vision is every product in the world connected to the Web, delivering value for consumers, brands, manufacturers and retailers with data-driven intelligence, insight and applications.  Our mission is to enable one trillion products to be online with digital identities in the cloud by 2020. Today we can report that accomplishing this mission just got

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Product & Technology

Call to Action: help define the next-generation of product identifiers (GS1 URI)

Product codes are set to change, and we’re calling on brands to have their say. GS1, the global standards organisation, is launching a working group on a new standard called the ‘GS1 URI’.  In their call to action, GS1 describe the twin objectives: “The short-term goal of this work is to reduce the need for multiple codes

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7 Things We Learned About IoT Smart Products in 2017
Product & Technology

7 Things We Learned About IoT Smart Products in 2017

As we embark on 2018, I wanted to stop for a moment and take a look at some key disruptive technology trends emerging over the last 12 months. Here are 7 of the most significant which are certain to shape the year ahead. 2017 was a turning point for mass-scale consumer engagement via product packaging.  This

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Shoes in rack
Product & Technology

GS1 Blog Series: Using GDSN and EPCIS with EVRYTHNG

You’ve made it through to the final post in our blog series on GS1 identifiers and the EVRYTHNG platform… congratulations! (For a recap on what we covered so far, take a look at GS1 in a nutshell,  Why web-enable GS1 Identifiers  and  EVRYTHNG and SmartSearch.) In this post we’ll look at the “share” standards developed by GS1. Specifically

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Product & Technology

GS1 Blog Series: Using GS1 Identifiers and SmartSearch with EVRYTHNG

Welcome to post #3 in our series exploring GS1 identifiers and the EVRYTHNG platform. If you missed the last post, read it here  to catch up. (Don’t worry, we’ll wait…) The EVRYTHNG platform has been built with a highly flexible data model geared towards providing the ability for anybody to digitally represent physical products and

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Active digital identity
Product & Technology

GS1 blog series: why Web-enable GS1 identifiers?

Last week, we kicked off our GS1 blog series on and the IoT with a ‘beginners guide’.  Here we’re going to address some key questions we’ve had from brand owners and retailers about what ‘web-enabling’ GS1 identifiers actually means to them. More than two million organizations globally use GS1 identifiers across a broad portfolio of

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Smart product personalization
Product & Technology

Using Smart Product Personalization To Create Emotional Connection

In 2015, 90 percent of consumer products companies lost market share, and 62 percent suffered declining sales, much of it to agile, digitally native companies like Amazon, a company that has long been focused on using data to build personalized experiences and customer loyalty innovations (from Wish Lists to Prime shopping). The imperative for brands

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