Product tags and codes

Supply chain industry
Product & Technology

GS1 blog series: EVRYTHNG and GS1 in a nutshell

EVRYTHNG became a GS1 US Solution Partner a few months ago, as we excitedly announced in a blog post at the time.  This news may have made you wonder: Who exactly is GS1 and what does this have to do with the Internet of Things?  We’ll be explaining what this all means in a series of blog

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Your Competition Isn’t Who You Think It Is
Product & Technology

Your Competition Isn’t Who You Think It Is

Leaders in digital have excelled at creating exceptional customer experiences and meeting ever-rising consumer expectations. Historically, this has meant leveraging technology such as mobile, apps, social media, CRM and e-commerce, in addition to other digital channels. As we embark on the next phase of digital—led by the Internet of Things—there is a new and critical

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Product & Technology

Digitized Products Change the Game for Brand Protection

Lost revenues from counterfeit, “overrun” and diverted goods has largely been accepted as the reality cost of doing business in a globalized economy—the millions spent on enforcement and an ongoing arms race of labeling and materials technologies necessary investments against an inevitable and persistent force. Fake goods represent a $461 billion global industry, and it’s

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QR Code
Product & Technology

As QR Codes Go Mainstream, Brands Must Not Miss Out

Amazon’s ability to personalize consumer marketing is more powerful than you might realize. Of course there are the prompts on product pages offering items similar to those you’ve browsed and bought. But that’s just the start. The site also uses social info, shopping history and big data to determine if you’ve just had a baby

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eCommerce store open
Product & Technology

Rethinking Shopper Marketing with Smarter In-Store Displays

Anyone who’s ever created a marketing campaign with in-store displays knows that designing and placing branded units can be costly, and it’s imperative that every step of the process goes as smoothly as possible. But according to some estimates, between 40 and 80 percent of in-store displays are never activated, resulting in a huge potential

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Product & Technology

SmartLabel™ Gets Advanced Digital Product Lifecycle Management With EVRYTHNG

Consumer goods brands can now integrate the SmartLabel™ transparency initiative with data management capabilities New York and London, July 26, 2017—EVRYTHNG, the Internet of Things Smart Products Platform, today announces its ability to support the SmartLabel™ transparency initiative, enabling consumer goods companies to easily participate in the program, as well as to rapidly web-enable their

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Product & Technology

Bringing Digital Product Lifecycle Management Capabilities to SmartLabel Transparency Solutions

A recent study shows that consumers care greatly about transparency in food products, with 70 percent of respondents saying that their purchases are influenced by transparency content. As shopper demand for product information grows, innovative transparency initiatives are becoming increasing important for leading food and beverage brands. Right now, hundreds of consumer goods brands are

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Snapchat
Product & Technology

The Death of QR Codes Has Been Greatly Exaggerated

Despite various ad industry experts denouncing QR codes over the last few years, with the likes of Ad Age branding them “history” in 2013, the outlook looks a lot different today. Consumer engagement with QR codes has actually been on the rise, with statistics showing a steady increase in scanning among US internet users over

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Product & Technology

#BornDigital Products Eradicate an Age-Old Inventory Management Problem

Overstock and out-of-stocks are a growing problem in the retail industry, together accounting for more than seven percent in lost revenue for the average retailer. That’s $1.1 trillion globally, or $252.9 billion each year in North America alone, according to IHL Group. Due to a lack of visibility beyond the retail location—and because brands need

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Product & Technology

How Label Companies Can Win in the Smart Products Revolution

The phrase “data is the new oil” sums it up perfectly. Raw materials like railway steel, motorway concrete, labor and oil were the critical raw materials for the economy in the last century, and data is the equivalent input for the 21st century. Any company expecting to thrive (or even survive) in our new connected

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