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Making Packaging Smart

HOME Forty years after the last mainstream electronic packaging invention – the UPC barcode – a new wave of technology-driven packaging innovation is upon us. The steep fall in costs for Internet of Things and digital printing technologies (from smart tags, printed electronics and embedded chips to cloud computing infrastructure and high-speed variable data printers),

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Product & Technology

The Future of Smart Packaging: Industry Insights from LabelExpo Americas

Earlier this month we attended LabelExpo Americas in Chicago, showcasing the opportunity that the EVRYTHNG platform offers from a packaging perspective. We believe that making products smart via packaging is an unmissable opportunity. For starters, it offers brands an exciting new way to develop direct relationships with consumers via an owned digital media channel. And

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