Smartlabel and EVRYTHNG
Product & Technology

Looking Ahead to a Year of Convergence for the Consumer Products Industry

Meeting the divergent needs of GenZ and GenX is challenging the consumer products industry. Responding to the challenge will require a strategy that enables diverse consumer needs to be met on a converged and common product platform. This, we contend, is a defining driving force for 2019 and beyond. GenZ consumers are making values-based purchasing

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