Tags and codes

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iOS 11, Barcodes, NFC tags and the IoT of Tagged Thngs

The announcement at WWDC17 in June that the Camera app in the latest version of iOS, version 11, would be able to read QR codes out of the box got our attention. The main building blocks of the EVRYTHNG cloud, THNGs and Products, come with a QR code by default. This meant that soon over a

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Get More From Your Point of Sale Marketing

  Increasing Sales, Compliance and Real-time Data Management with End-to-End Traceability of In-Store Shopper Marketing Displays The store remains a critical touch point for brands to reach and influence consumers, with 76 percent of all purchase decisions made in-store, and 68 percent of all in-store purchases driven by impulse. This is precisely why brands have

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Marketing and the Internet of Things

HOME One of the key drivers to make the Internet of Things a part of our personal and professional lives will be making the products we interact with every day smart. This means that marketers and the brands they represent have a key role to play. With that in mind, we invited representatives from brands

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