Scaling Recommerce as a Business Model
But can brands make recommerce economically sustainable? To do so it must be simple, scalable and carry additional benefits beyond the revenue made from each item. Brands won’t have it all their own way either. The recommerce market is already fragmented and peer-to-peer marketplaces have made a place for themselves that they won’t give up easily. So can brands have some part to play in their products flowing through these marketplaces, too?