US$7.5m+ deal gives Gooee control of its ‘Data Brain’ for smart buildings

Gooee takes ownership of cloud infrastructure using EVRYTHNG technology to deliver
the ‘Data Brain’ for building activity analytics and future machine learning solutions

19 October 2017, London, UK, & St. Petersburg, FL – Gooee, the award-winning Internet of Things (IoT) ecosystem that provides space and occupancy analytics, wireless lighting control and beacon networking via a platform for the smart building industry, and EVRYTHNG, the IoT Cloud Software pioneer, has strengthened their partnership agreement, providing Gooee with a perpetual license to use EVRYTHNG’s IoT Smart Products data platform technology to operate its own ’full-stack’ solution in a US$7.5m+ licensing and equity deal.

The deal gives Gooee access to the complete EVRYTHNG technology stack, enabling a convergence of the cloud platforms that will bring world-class technology to the Smart Building market using ‘Lighting-as-a-Host’. By combining best-in-class cloud technologies from both companies, the collaboration and unification of the systems will create a highly scalable solution and better flexibility for lighting and smart building value-chains.

The two companies have been collaborating on the development of intelligent solutions for the lighting and energy services sectors over the past two years. The new agreement enables each company to focus on their respective target markets with more engineering flexibility, while allowing for shared opportunities across multiple verticals.

Andrew Johnson, Gooee’s CEO and founder, says, “By bringing the EVRYTHNG technology base into Gooee, we are now a truly ‘full-stack’ technology company, able to offer our customers a complete end-to-end solution to manage access to customer data, whilst accelerating the development of platform features.”

He added “Alongside this, the relationship allows us to partner on joint opportunities, such as using our sensor and beacon network, to help with product tracking for the consumer goods market – it’s a really exciting step forward for Gooee.”

In the build up to the European Launch at LuxLive 2017, Nov 15-16, Excel London, Gooee is piloting with a number of partners including Aurora Lighting, in association with BMW at their Munich Experience Center.

The EVRYTHNG platform has been in use by global brands including Coca Cola, Diageo, Avery Dennison, iHome and many more, managing billions of digital identities around the world. With the equivalent of 60+ years worth of engineering that has contributed to its scalability and robustness, EVRYTHNG technology will support Gooee in operating tens of millions of intelligent lighting and sensing endpoints in a global network, and with managing the huge volumes of data that flow from and around these products to drive innovative applications and services.

Niall Murphy, co-founder and CEO of EVRYTHNG, who has played a key role in the Gooee partnership from the start, commented, “From the start, we’ve had a shared vision with Gooee of how lighting will create a ubiquitous sensory network in buildings at a global scale. We are incredibly excited to be developing our partnership further and enabling Gooee to apply EVRYTHNG’s technology in a highly integrated way to bring this to life. With EVRYTHNG providing a digital identity to millions of products, the sensory platform, enabled by lighting, will be a fundamental data-capture infrastructure for Gooee’s smart building ecosystem and to connect these identities.”

Murphy will also be taking up a position on the Gooee board representing EVRYTHNG.

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EVRYTHNG is the Internet of Things Smart Products Platform connecting consumer products to the Web and managing real-time data to drive applications and analytics throughout the product lifecycle. The world’s leading consumer product manufacturers work with EVRYTHNG to manage billions of intelligent identities in the cloud for their products. This enables brands to deliver digital services directly to end-users through their products, manage supply chains more effectively using real-time data, and operate smart products connected to the broader ecosystem of applications and services on the Web and in the enterprise. To find out more about how EVRYTHNG’s award-winning IoT platform delivers digital product lifecycle management, please visit and follow @EVRYTHNG.

About Gooee
Gooee’s Award-winning, Enterprise IoT Ecosystem is a unique ‘full-stack’ wireless lighting control, data & analytics platform using hardware, software and cloud infrastructure which unlocks the smart buildings market at scale. Networked sensors and beacons communicate using Bluetooth Mesh and are deployed via Lighting-as-a-Host, capturing the ‘4 Dimensions of Building Activity Data’ – People, Product, Place & Time. This ‘Data Brain’ drives application-enabling intelligence for developers, building-occupiers, property owners and managers. Gooee’s solutions centre around 3 core areas – Lighting Control & Analytics, Beacon Networking & Space & Occupancy Analytics. These drive multiple value propositions in Retail, Commercial, Hospitality and Industrial environments in a growing Building Performance Software (BPS) market. To discover more, visit and follow @gooee #databrain

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