Internet of Things becomes part of mainstream marketing
12 November, 2013 – London.
EVRYTHNG, the Web of Things software company that makes products smart by connecting them to the Web, is today announcing that it has signed strategic agreements with Omnicom Media Group UK, M&C Saatchi group, RAPP, Draftfcb, and Y&R. EVRYTHNG will become a preferred partner for Internet of Things marketing services, helping key global clients with physical/digital customer engagement based on smart product solutions.
Andy Hobsbawm, co-founder and CMO of EVRYTHNG, said, “We are delighted to have formed these high profile, strategic partnerships with the world’s leading agency networks. For us, the agreements will create a more formalized channel to market for connected marketing and smart product technology. However, the impact of this move is much wider than that – and really should be seen as an important marker in the emergence of the Internet of Things within mainstream marketing.”
Technology is becoming an essential part of modern marketing and analysts Gartner predict that by 2017, CMOs will spend more on IT than their counterpart CIOs. As a result, agencies are forming strategic partnerships with software companies for analytics, social media, mobile campaigns – and now Internet of Things tools – to deliver relevant, best-in-class marketing for their clients. By partnering with EVRYTHNG, these five leading networks have established a forward-thinking partnership to better address client needs for data-driven, connected physical/digital marketing services.
Jon Ghazi, Director, from Omnicom Media Group UK, said, “As one of the world’s leading media networks we’re very excited by EVRYTHNG’s capabilities to make physical products into an owned digital media platform for our clients, allowing them to deliver personalized communications at scale and form direct, digital relationships with end-consumers.”
Jeremy Sinclair, Chairman M&C Saatchi Plc., said, “EVRYTHNG’s brilliance is that it connects clients to customers through products in a way never done before. We expect this partnership will enable us to offer exciting opportunities to our clients.‘’
Russell Marsh, Group Strategy Director, from RAPP, said, “Forming a strategic relationship with a best in class Internet of Things software company shows our commitment to offer the best, most progressive technology service to clients in this data-driven, real-time marketing world, and keep them ahead of the game.”
Marcus Exall, Digital Director, from Draftfcb, said, “It’s important that we can help clients navigate the Internet of Things and create the most compelling customer experiences by connecting physical and digital touchpoints. Partnering with EVRYTHNG, who are the leaders in this space, is a great move for us; we look forward to working with their software platform and team.”
Jon Sharpe, Chief Innovation Officer at RKCR/Y&R, said, “Modern communications is about creativity in connected brand experiences not just messages. This means we need new digital skills, services and partnerships. Our preferred partner agreement with EVRYTHNG lets us create the most innovative, insight-led connected physical/digital experiences for our clients and their brands.”
EVRYTHNG is a Web of Things™ software company, making products smart by connecting them to the Web. EVRYTHNG helps manufacturers connect directly with customers and partners through their own products, using smartphones and intelligent identities for physical products on the Web.
The technology at the heart of making products smart is the EVRYTHNG Engine, which makes it easy to turn any physical thing into a channel for personalized digital services, one-to-one communications and ongoing relationships, tied to transactions.
By making products smart, EVRYTHNG’s technology helps world-leading brands get closer to their customers and access real-time data analytics about how their products are being made, sold and used.
To find out more about how EVRYTHNG is enabling the Web of Things today by powering the next revolution in customer interaction and product experiences, please visit evrythng.com and follow @ConnectEvrythng.
For further information please contact:
+44 (0) 7961 311080
+44 (0) 7739 322503
+44 (0) 7789 184245