Last updated: 17 December 2021
The Product Cloud is not intended for children and we do not knowingly collect or save any information from children under the age of 13.
How and why we collect and use information
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Dataincludes your first name and last name.
- Contact Data includes your email address.
- Technical Data includes data related to the device/browser, IP address and on-site/app activities to measure and report statistics about user interactions on the Site.
- Usage Data includes the pages and functionality that you have accessed through your use of the Product Cloud
- Marketing and Communications Data includes your communication preferences in receiving marketing emails, product announcements, newsletter and industry news communications and one to one communication.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
How is your personal data collected?
- Information you voluntarily provide
If you contact us (by email or through our website), we may keep a record of that correspondence. We may delete your personal data automatically after 24 months of inactivity (e.g. when you do not scan any further codes or access Experiences for that period of time).
(a) EVRYTHNG registration and customer support
You may provide us with information about you when you complete a EVRYTHNG web form, register to use a EVRYTHNG website (such as www.EVRYTHNG.com) or Service, request a Services demonstration, visit our websites, use our Services, respond to an advertisement, contact EVRYTHNG for support or other offerings, or attend an event or forum in which EVRYTHNG is hosting or participating. During such processes, we collect Personal Information about you. For example, we may collect your name, company name, address, email, phone number, billing and payment information, position, or title. We may also collect other public and third party information about you to supplement the information we hold such as information about the company where you work.
We use information-gathering tools, such as cookies, to collect information as you navigate our Consumer Experiences and website. Through such tools, we receive and store information about how you use our websites and Services. For example, we receive information that your browser or device sends to our servers whenever you visit an EVRYTHNG website. Your browser or device may tell us your internet protocol (IP) address used to connect your computer to the Internet, computer and connection information such as browser type, version, language and time zone settings, browser plug-in types, operating system, and type of device you are using. When you visit an EVRYTHNG website, your browser may also tell us information such as the actions you take on our website, the page that led you to our website. Our servers collect similar information when you are logged into our Product Cloud and interact with the Services available there.
The information we receive through cookies and similar technologies may be associated with you, depending on the website or Services you are using. In addition, third parties may be able to collect information about your online activities when you use our websites or Services using cookies or other technologies. We use first-party and third-party cookies, web beacons, and similar technologies in accordance with the information and options that may be provided to you when those technologies are used. For more information about the types of cookies we use and managing cookies, please see Your rights in respect of your Personal Information below.
- Buttons, tools, and content from other companies
- Information we collect about you and your device
When you use the Site, we may use technology such as that provided by Google Analytics and HubSpot to collect information about your visit to our Site. You can find more information about Google Analytics here. In essence, Google Analytics enables us to analyse how you and others interact with our Site. You can find more information about HubSpot here.
The information we collect may include:
- Your IP address;
- The type of browser you use (e.g. Chrome or Safari);
- The number of sessions per browser on each device;
- The type of device (e.g. Samsung) and operating system (e.g. Android) you are using;
- Referrer information;
- Time zone;
- User preferences; and
- Which pages you visited
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data, although we will get your consent before sending any marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time using the contact details below. If you withdraw your consent, this will not affect the lawfulness of any processing carried out by us using your consent before such withdrawal.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|PURPOSE/ACTIVITY||TYPE OF DATA||BASIS FOR PROCESSING|
|To register you as a new customer or website user|
|Performance of a contract with you.|
To manage our relationship with you which will include:
(b) Sending you requested marketing materials
(c) Sending you Newsletters or Campaign marketing materials
● Performance of a contract with you
● Necessary to comply with a legal obligation
● Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
For b) and c) based on Consent
|To administer and protect our business and this Site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||Technical Usage|
● Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
● Necessary to comply with a legal obligation
|To use data analytics to improve our Product Cloud, products/services, marketing, customer relationships and experiences||Technical Usage||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Product Cloud updated and relevant, to develop our business and to inform our product and marketing strategies)|
|To contact you||Contact details|
If requested by you for services such as our Product Cloud status alerts (https://status.evrythng.com)
Based on Consent
Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.
This is who we share your information with
We work with analytics providers and we may receive information about you from them. Below is a non-exhaustive list of third parties we work with. We may work with third parties not listed below or stop working with the third parties listed below.
|NAME OF THIRD PARTY||WHY WE WORK WITH THEM|
|Google Analytics||To monitor Website performance & user experience. All information shared with google analytics is anonymised|
|Google Tag Manager||To monitor Website performance & user experience. All information shared with google tag manager is anonymised|
|HubSpot (Marketing module)||To manage marketing information, distribution of emails and newsletters.|
|Salesforce (Sales module)||Tracking of interactions with leads and customers|
|Google Looker||To create analytics reports and charts based on the data as part of the Product Cloud Services|
|Amazon Web Services||To host our services|
|Google Cloud Platform|
To host machine learning services
To service user authentication where a customer requires it
|Alibaba Cloud||To host our services in China [not used to process the data of any users based outside of China]|
|MongoDB Atlas||For primary data storage|
|Atlassian||EVRYTHNG service desk for customer support|
|Heap||To monitor Website performance & user experience. All information shared with Heap is anonymised|
In addition, we may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on EVRYTHNG or its parent company, subsidiaries or affiliates, (2) protect and defend the rights or property of EVRYTHNG or the users of the Site, or (3) act under exigent circumstances to protect the safety of the public or users of the Site.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Some of our external third parties are based outside the UK and/or EEA so their processing of your personal data will involve a transfer of data outside the EEA.
Whenever we transfer your personal data out of the UK and/or EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commision.
- Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
- Where we use providers based in the US, we may transfer data to them if they have entered into a contract with us which incorporates the European Commission’s Model Clauses.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data outside of the UK and/or EEA.
The Site may include interactive forums such as message boards and chat rooms. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding to disclose your personal information.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Links to third party sites
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Your legal rights
We think it is important that you are able to control your personal information.
The law gives you the right to request a copy of the personal information we hold about you. We first require you to prove your identity with two pieces of approved identification. We will supply, correct or delete personal information about you on our files. In addition, you may request rectification or erasure of personal information as well as the restriction of processing of your personal information. We will comply with your requests in accordance with the applicable law.
You will not have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
If you want to stop using the Product Cloud and the services, you may do so. If you do, you may also want to remove any cookies that we have placed on any device used to access the Product Cloud and the services.