Connect Your Products to the Web

With GS1 Digital Link every product item can now be given a unique digital identity on the web to drive personalized direct-to-consumer experiences, supply chain traceability applications, and much more.

The GS1 Digital Link

A single code for the supply chain, at point of sale, and in the home.


Give every item you make a GS1 Digital Link and an Active Digital Identity™️ in the EVRYTHNG Product Cloud to unlock new value from your products.

Business to Consumer

Turn your product into a media channel for personalised, dynamic, experiences and content.

Detailed Product Information
Provenance & Sustainability
Instructions & Usage Tips
User Forums & Feedback
Product Registration

Business to Business

Simplify lifecycle traceability. Reduce cost and complexity of data sharing across the value chain.

Master & Traceability data
Regulatory compliance data
Recall status of an item
SKU & Batch information
eCommerce & PoS integration
Brand Protection

The GS1 Digital Link

Digital Link Pioneers

Co-chair of the working group, we helped to develop the standard and became the first platform to roll out the standard to global brands, like Mowi.

Highly Scalable Product Cloud

Trusted platform used by the world’s biggest brands, offering a suite of tools for creating and managing GS1 Digital Links.

Rich Feature Set

Engagement analytics dashboards, campaign management tools, serialization engine and enterprise and blockchain integrations.

Peace of Mind

When using our Product Cloud, you get a free license to our IP that allows you to provide different experiences and applications for a single GS1 Digital Link.

When Do You Need a License?

EVRYTHNG have contributed a royalty-free license for our patented context-based URL redirection to the latest version of the standard, 1.1. If you use the EVRYTHNG Product Cloud, you are automatically granted this license.


But if you are building a GS1 Digital Link resolver that leverages context (e.g., location, user profile, context parameters in URL, etc.) to provide different experiences and applications for a GS1 Digital Link on your products, you need to apply for a free license from EVRYTHNG, by completing this form. 


Once submitted, someone from EVRYTHNG will contact you to go over your request and help direct you with next steps.

License Request Form

Digital Link Explained

GS1 Digital Link enables every item to be connected to the web by embedding Web addresses instead of just numbers

An embedded web address (URL) connects to the item’s unique digital identity in the cloud.

The Digital Link is encoded in any 2D code, NFC/RFID tag or bluetooth beacon.

It enables GS1 identifiers and attributes to be included in the web URL makes it easier to share information about products with any app or device.

A universal language for requesting product information because it integrates with the Semantic Web and Linked Data.

GS1 Digital Link Whitepaper

GS1 Digital Link Test Bed and Tools

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