EVRYTHNG Service Description
Ver. 5.5 – November 2021
© EVRYTHNG Limited, Confidential
EVRYTHNG provides The EVRYTHNG Product Cloud® – a fully-managed, scalable IoT software-as-a-service platform for enterprises to issue and manage digital identity for physical products, and to manage data from and about physical products to drive applications. Application use cases include authenticating and tracking products through the product lifecycle from manufacture and into the hands of the end customer, and the delivery of direct to end customer services linked to product items.
1. Overview of the EVRYTHNG Product Cloud®
- Generates Active Digital Identity" for product items at mass scale, and provisions these digital identities with physical product items at point of manufacture through packaging partnerships or manufacturing integrations;
- Manages each Active Digital Identity" to be available as a web service and to gather, connect and share data associated with product items across the product lifecycle through: APIs, connectivity with supported enterprise systems and supported Blockchains;
- Applies data science and programmable rules logic to drive applications with product data through APIs and programming tools;
- Provides visibility, control and intelligence associated with product items and product item data through dashboard interfaces and APIs.
Note: The EVRYTHNG Product Cloud® is a modular platform and, as such, not all capabilities above are available to all users and must be appropriately licensed and configured before use.
Data Management
Product Identity Management: EVRYTHNG assigns a unique Active Digital Identity" (an "ADI") to a physical product item (supporting GS1 Digital Link), creating a web addressable object in the cloud (known as a "thng") that provides a persistent online presence with a unique, global URL for authorized applications to access it ADIs can be mapped to existing serialization and product identities, including barcodes, EPCs, MAC or SAP ID's.
Semantic Data Model: The EVRYTHNG Product Cloud® is able to store large amounts of dynamically defined attribute information about a diverse range of individual products. This metadata may include both static information such as product line, size, color or price, and dynamic data captured during the lifespan of the product, such as where it was shipped, when it was sold, as well as post-sale information about the consumer and product usage and events.
Business Rules Engine: The EVRYTHNG Product Cloud® provides a powerful, programmable rules engine called Reactor" that accommodates many data inputs including dynamic status or location of a product, or a trigger from an external system or device. "?The scripted logic can then initiate actions in applications, send alerts or deliver relevant content to the end users.
Dynamic Redirection: The EVRYTHNG Product Cloud® provides a real-time mechanism to change the destination of an end user application engagement or scan through the Redirector" toolset This allows Product Cloud users to program context-driven rules for each individual identity, making the URL on a product dynamic and easy to change.
Dashboards: The EVRYTHNG Product Cloud® provides a range of web interface dashboards permitting authorised users to view product item data, analytics and notifications relevant to supported use cases.
2. EVRYTHNG Product Cloud® Products, Modules and Packaged Solutions
Customers make use of the EVRYTHNG Product Cloud by subscribing to specific product & service modules as described in the table below. A customer subscription to a module entitles the customer to make use of the functions, features and services associated with the applicable module during the term of their subscription. Customers are not entitled to make use of functions, services or features of a module without an applicable subscription agreement.
Customers may instead subscribe to a Packaged Solution which packages together specific features of the modules into a Solution aimed at particular use cases. In this case only the specific features listed can be used. Any extension of a Packaged Solution requires a subscription to the full Product Modules.
| PRODUCT MODULES | Capability | Feature |
ENTERPRISE Required for all commercial applications of the EVRYTHNG Product Cloud® and covered by the EVRYTHNG Enterprise SLA. | One (1) production Platform Account and two (2) additional Platform Accounts that may contain a percentage of the licensed quantity of ADIs | |
| Level 1 SLA support during scheduled end-to-end testing within the additional accounts, otherwise standard Level 3 SLA support | ||
| Tools to move data and configuration between environments on an adhoc basis | ||
| User accounts for accessing the EVRYTHNG Product Cloud® | ||
| Use of a custom, branded domain in GS1 Digital Links and Short URLs | ||
| Account configuration | Account branding | |
| Roles and permissions configuration | ||
| User management | ||
| Feature configuration | ||
| Attribute customisation | ||
ACTIVATE Used to provision ADIs for products and to drive digital services efficiently and at scale with trusted product identities and product information. ACTIVATE provides the speedy provision of crypto-secure digital product identities at industrial scale, easy management of product item information, efficient collection of data linked to product items, and tools to drive a full range of applications & integrations. | Identity management | Mass-scale crypto-secure serialization |
| Printing and packaging partner workflow integration | ||
| GS1 Digital Link Generation | ||
| GS1 Digital Link Compression | ||
| Short URL Generation | ||
| Code Generation, e.g. QR | ||
| Product data management | Product master data integration | |
| Location master data integration | ||
FACTORY NETWORK FOR APPAREL Enables access to the EVRYTHNG Product Cloud® factory network for the purpose of commissioning ADIs with apparel items and the gathering of additional factory traceability data. FACTORY NETWORK FOR APPAREL is covered by the FACTORY NETWORK FOR APPAREL SLA. | In-line activation | Activate App |
| Activation API | ||
| Production Monitoring | Activation metrics | |
| Purchase order integration | ||
| Shipment notice integration | ||
| Purchase order fulfilment metrics | ||
| Support | 24/7 remote support for Activation | |
| Access to factory network and onboarding of factories to commission Customer items | ||
| Continued extension of factory network to additional Activation Partners | ||
AUTHENTICATE: TRACEABILITY Supports the full traceability of an item from manufacture, through to the consumer and beyond. Traceability data can be surfaced to consumers for transparency and end-to-end captured data used to detect gray market risks. | Batch visibility | Raw materials batch integration |
| Production lot integration | ||
| Distribution aggregation | Multi-level aggregation e.g. batch, item, shipper, case, pallet | |
| Disaggregation and reaggregation | ||
| Distribution visibility | Shipping events | |
| Receiving events | ||
| Dynamic state management (e.g. temperature) | ||
| Inventory visibility | ||
| Inventory trace | Track and trace (any level of aggregation) | |
| Quality recall | Locate by batch/lot | |
| Recall consumer redirection | ||
| Gray market goods detection & analytics | Gray market events | |
| Gray market detection notifications | ||
| Gray market analytics | ||
AUTHENTICATE: BRAND PROTECTION Supports the reduction of impact to consumer trust and losses of earnings caused by counterfeit and parallel trade. BRAND PROTECTION allows pre-emptive and rapid response to brand integrity issues. | Consumer authentication | Configurable authentication business rules |
| Authentication API | ||
| Brand authentication | Configurable authentication business rules | |
| Brand inspector mobile app | ||
| Secondary market authentication API | ||
| Remote Authentication Dashboard | ||
| Counterfeit goods detection & analytics | Counterfeit events | |
| Counterfeit detection notifications | ||
| Counterfeit analytics | ||
| Gray market goods detection & analytics | Gray market events | |
| Gray market detection notifications | ||
| Gray market analytics | ||
AMPLIFY Enables direct engagement and relationship building with end-customers through products as an owned media channel, collection of first party data, and direct transaction with end consumers. | Consumer engagement analytics | Scan and user metrics by campaign/brand |
| User permissions configurable by country/brand | ||
| Location-based: by store, region, country etc | ||
| Activity-based (per actions): scan, register, recycle etc | ||
| Context aware experiences | Programmable Redirector Rules | |
| Product data integration | Product master data integration | |
| Provenance/sourcing traceability | ||
| Production transparency (social responsibility) | ||
| Distribution transparency (sustainability) | ||
| Marketing integrations | Two-way CRM integration for customer data (e.g. Salesforce) | |
| CMS for digital content (e.g. Adobe Experience Manager or Marketo) |
| PACKAGED SOLUTIONS | Capability | Feature |
VALIDATE Package for use by Print Service Providers to reduce the impacts of counterfeit products in-market through the validation of genuine products by checking the authenticity of an applied code. | Identity Management | ADI creation |
| Brand Authentication | Brand Inspector code verification mobile app | |
| Brand inspection rules | ||
| Dashboard for Verification activity | ||
| Consumer Engagement | Single point redirection per product | |
| Dashboard for engagement activity | ||
GS1 Digital Link Resolver Package for use by GS1 Member Organizations to resolve, or connect, a GS1 Digital Link to several sources of information or services. For example, a target web page with product information, instruction manuals, patient leaflets and clinical data, service APIs, marketing experiences and more. | Redirection | Resolves a GS1 Digital Link to a single (editable) URL |
| Supports linkTypes for contextual, alternative redirection targets | ||
| Analytics | Dashboard for GS1 Member Organizations to view GS1 Digital Link scan activity | |
| GS1 Digital Link Admin Tools | Dashboard to create and configure Digital Links (including support for DL 1.1 linkTypes and compression) | |
| REST API and CSV upload capability | ||
| Web scanning SDK (scanthng.js) | ||
Enterprise Resolver Provides all the functionality available with the GS1 Digital Link Resolver, plus these additional capabilities. | Enterprise Environment | Custom Digital Link domain for brands |
| 2 additional platform accounts that may contain a percentage of the licensed quantity of ADIs | ||
| Level 1 SLA support during scheduled end-to-end testing within the additional accounts, otherwise standard Level 3 SLA support | ||
| Tools to move data and configuration between environments on an adhoc basis | ||
| User accounts for accessing the Product Cloud platform | ||
| Analytics | Engagement dashboard to view GS1 Digital Link scan activity | |
3. Active Digital Identity" Types
All ADIs are classified by service level supported for a specific scope of use only :
| Class | Definition |
|---|---|
| U | Unserialized periodically connected product items where a single ADI is provided for an entire population of product items associated with a single SKU. |
| A | Serialized periodically connected product items where a single ADI is provided for each product item. |
| B | Persistently connected products with simple application logic and which transact with the EVRYTHNG Product Cloud® less than 12 times per hour |
| F | Partner program ADIs – which may be referred to as UIDs and be serialized or non-serialized – and will have a permitted use limited to a specific scope of service defined within the applicable partner agreement. If no scope is defined in the partner agreement the ADIs may be used with a static web page only. |
Customers may make use of ADIs in accordance with the Acceptable Use parameters set out for the ADI type under their Customer Agreement.
The EVRYTHNG Product Cloud® is subject to continuous advancement, with regular release updates. As a consequence this Service Description is subject to modification by EVRYTHNG from time to time without notification.