EVRYTHNG Service Description

Ver. 5.5 – November 2021

© EVRYTHNG Limited, Confidential

EVRYTHNG provides The EVRYTHNG Product Cloud® – a fully-managed, scalable IoT software-as-a-service platform for enterprises to issue and manage digital identity for physical products, and to manage data from and about physical products to drive applications.  Application use cases include authenticating and tracking products through the product lifecycle from manufacture and into the hands of the end customer, and the delivery of direct to end customer services linked to product items.

1. Overview of the EVRYTHNG Product Cloud®

  1. Generates Active Digital Identity" for product items at mass scale, and provisions these digital identities with physical product items at point of manufacture through packaging partnerships or manufacturing integrations;
  2. Manages each Active Digital Identity" to be available as a web service and to gather, connect and share data associated with product items across the product lifecycle through: APIs, connectivity with supported enterprise systems and supported Blockchains;
  3. Applies data science and programmable rules logic to drive applications with product data through APIs and programming tools;
  4. Provides visibility, control and intelligence associated with product items and product item data through dashboard interfaces and APIs.

Note: The EVRYTHNG Product Cloud® is a modular platform and, as such, not all capabilities above are available to all users and must be appropriately licensed and configured before use.

Data Management

Product Identity Management: EVRYTHNG assigns a unique Active Digital Identity" (an "ADI") to a physical product item (supporting GS1 Digital Link), creating a web addressable object in the cloud (known as a "thng") that provides a persistent online presence with a unique, global URL for authorized applications  to access it   ADIs can be mapped to existing serialization and product identities, including barcodes, EPCs, MAC or SAP ID's.

Semantic Data Model:  The EVRYTHNG Product Cloud® is able to store large amounts of dynamically defined attribute information about a diverse range of  individual products. This metadata may include both static information such as product line, size, color or price, and dynamic data captured during the lifespan of the product, such as where it was shipped, when it was sold, as well as post-sale information about the consumer and product usage and events.

Business Rules Engine: The EVRYTHNG Product Cloud® provides a powerful, programmable rules engine called Reactor" that accommodates many data inputs including dynamic status or location of a product, or a trigger from an external system or device. "?The scripted logic can then initiate actions in applications, send alerts or deliver relevant content to the end users.

Dynamic Redirection: The EVRYTHNG Product Cloud® provides a real-time mechanism to change the destination of an end user application engagement or scan through the Redirector" toolset This allows Product Cloud users to program context-driven rules for each individual identity, making the URL on a product dynamic and easy to change. 

Dashboards: The EVRYTHNG Product Cloud® provides a range of web interface dashboards permitting authorised users to view product item data, analytics and notifications relevant to supported use cases.

2. EVRYTHNG Product Cloud® Products, Modules and Packaged Solutions

Customers make use of the EVRYTHNG Product Cloud  by subscribing to specific product & service modules as described in the table below. A customer subscription to a module entitles the customer to make use of the functions, features and services associated with the applicable module during the term of their subscription. Customers are not entitled to make use of functions, services or features of a module without an applicable subscription agreement.

Customers may instead subscribe to a Packaged Solution which packages together specific features of the modules into a Solution aimed at particular use cases. In this case only the specific features listed can be used. Any extension of a Packaged Solution requires a subscription to the full Product Modules.

PRODUCT MODULESCapabilityFeature


Required for all commercial applications of the EVRYTHNG Product Cloud® and covered by the EVRYTHNG Enterprise SLA.

 One (1) production Platform Account and two (2) additional Platform Accounts that may contain a percentage of the licensed quantity of ADIs
Level 1 SLA support during scheduled end-to-end testing within the additional accounts, otherwise standard Level 3 SLA support
Tools to move data and configuration between environments on an adhoc basis
User accounts for accessing the EVRYTHNG Product Cloud®
Use of a custom, branded domain in GS1 Digital Links and Short URLs
Account configurationAccount branding
Roles and permissions configuration
User management
Feature configuration
Attribute customisation


Used to provision ADIs for products and to drive digital services efficiently and at scale with trusted product identities and product information. ACTIVATE provides the speedy provision of crypto-secure digital product identities at industrial scale, easy management of product item information, efficient collection of data linked to product items, and tools to drive a full range of applications & integrations.

Identity managementMass-scale crypto-secure serialization
Printing and packaging partner workflow integration
GS1 Digital Link Generation
GS1 Digital Link Compression
Short URL Generation
Code Generation, e.g. QR
Product data managementProduct master data integration
Location master data integration


Enables access to the EVRYTHNG Product Cloud® factory network for the purpose of commissioning ADIs with apparel items and the gathering of additional factory traceability data. FACTORY NETWORK FOR APPAREL is covered by the FACTORY NETWORK FOR APPAREL SLA.

In-line activationActivate App
Activation API
Production MonitoringActivation metrics
Purchase order integration
Shipment notice integration
Purchase order fulfilment metrics
Support24/7 remote support for Activation
Access to factory network and onboarding of factories to commission Customer items
Continued extension of factory network to additional Activation Partners


Supports the full traceability of an item from manufacture, through to the consumer and beyond. Traceability data can be surfaced to consumers for transparency and end-to-end captured data used to detect gray market risks.

Batch visibilityRaw materials batch integration
Production lot integration
Distribution aggregationMulti-level aggregation e.g. batch, item, shipper, case, pallet
Disaggregation and reaggregation
Distribution visibilityShipping events
Receiving events
Dynamic state management (e.g. temperature)
Inventory visibility
Inventory traceTrack and trace (any level of aggregation)
Quality recallLocate by batch/lot
Recall consumer redirection
Gray market goods detection & analyticsGray market events
Gray market detection notifications
Gray market analytics


Supports the reduction of impact to consumer trust and losses of earnings caused by counterfeit and parallel trade. BRAND PROTECTION allows pre-emptive and rapid response to brand integrity issues.

Consumer authenticationConfigurable authentication business rules
Authentication API
Brand authenticationConfigurable authentication business rules
Brand inspector mobile app
Secondary market authentication API
Remote Authentication Dashboard
Counterfeit goods detection & analyticsCounterfeit events
Counterfeit detection notifications
Counterfeit analytics
Gray market goods detection & analyticsGray market events
Gray market detection notifications
Gray market analytics


Enables direct engagement and relationship building with end-customers through products as an owned media channel, collection of first party data, and direct transaction with end consumers.

Consumer engagement analyticsScan and user metrics by campaign/brand
User permissions configurable by country/brand
Location-based: by store, region, country etc
Activity-based (per actions): scan, register, recycle etc
Context aware experiencesProgrammable Redirector Rules
Product data integrationProduct master data integration
Provenance/sourcing traceability
Production transparency (social responsibility)
Distribution transparency (sustainability)
Marketing integrationsTwo-way CRM integration for customer data (e.g. Salesforce)
CMS for digital content (e.g. Adobe Experience Manager or Marketo)


Package for use by Print Service Providers to reduce the impacts of counterfeit products in-market through the validation of genuine products by checking the authenticity of an applied code.

Identity ManagementADI creation
Brand AuthenticationBrand Inspector code verification mobile app
Brand inspection rules
Dashboard for Verification activity
Consumer EngagementSingle point redirection per product
Dashboard for engagement activity

GS1 Digital Link Resolver

Package for use by GS1 Member Organizations to resolve, or connect, a GS1 Digital Link to several sources of information or services. For example, a target web page with product information, instruction manuals, patient leaflets and clinical data, service APIs, marketing experiences and more.

RedirectionResolves a GS1 Digital Link to a single (editable) URL
Supports linkTypes for contextual, alternative redirection targets
AnalyticsDashboard for GS1 Member Organizations to view GS1 Digital Link scan activity
GS1 Digital Link Admin ToolsDashboard to create and configure Digital Links (including support for DL 1.1 linkTypes and compression)
REST API and CSV upload capability
Web scanning SDK (scanthng.js)

Enterprise Resolver

Provides all the functionality available with the GS1 Digital Link Resolver, plus these additional capabilities.

Enterprise EnvironmentCustom Digital Link domain for brands
2 additional platform accounts that may contain a percentage of the licensed quantity of ADIs
Level 1 SLA support during scheduled end-to-end testing within the additional accounts, otherwise standard Level 3 SLA support
Tools to move data and configuration between environments on an adhoc basis
User accounts for accessing the Product Cloud platform
AnalyticsEngagement dashboard to view GS1 Digital Link scan activity

3. Active Digital Identity" Types

All ADIs are classified by service level supported for a specific scope of use only :

UUnserialized periodically connected product items where a single ADI is provided for an entire population of product items associated with a single SKU.
ASerialized periodically connected product items where a single ADI is provided for each product item.
BPersistently connected products with simple application logic and which transact with the EVRYTHNG Product Cloud® less than 12 times per hour
FPartner program ADIs – which may be referred to as UIDs and be serialized or non-serialized – and will have a permitted use limited to a specific scope of service defined within the applicable partner agreement. If no scope is defined in the partner agreement the ADIs may be used with a static web page only.

Customers may make use of ADIs in accordance with the Acceptable Use parameters set out for the ADI type under their Customer Agreement.

The EVRYTHNG Product Cloud® is subject to continuous advancement, with regular release updates. As a consequence this Service Description is subject to modification by EVRYTHNG from time to time without notification.

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